Toyota Offers Preliminary Findings From Technical Field Examination of Alleged 'Runaway Prius' in San Diego

SAN DIEGO, Calif., March 15, 2010---At a press conference today, Toyota Motor Sales (TMS), U.S.A., Inc. offered key preliminary findings of technical field examination and testing that were performed on March 10 and 11 regarding an alleged “runaway Prius” event dramatically covered by national news media.

Toyota engineers completed an investigation of the 2008 Prius driven by Mr. James Sikes that was the subject of a 911 emergency call on Monday, March 8. The driver reported that the vehicle was traveling at a high rate of speed, the accelerator pedal was stuck, and that the vehicle was out of control and could not be stopped. The emergency operator repeatedly instructed the driver to shift the car into neutral and turn off the power button.

A California Highway Patrol officer intercepted the vehicle and instructed the driver to press firmly on the brakes, apply the emergency brake and turn off the car, at which time the Prius came to a safe stop.

While a final report is not yet complete, there are strong indications that the driver's account of the event is inconsistent with the findings of the preliminary analysis.

Toyota engineers employed data download/analysis, static and dynamic testing as well as thorough inspections of all relative components. In addition, they retraced the reported driving route taking into account driving time and accounts from the 911 recording.

The investigation revealed the following initial findings:

• The accelerator pedal was tested and found to be working normally with no mechanical binding or friction. It should be noted that the Prius is not subject to a recall for sticking accelerator pedals and the Prius component is made by a different supplier than the one recalled.

• The front brakes showed severe wear and damage from overheating. The rear brakes and parking brake were in good condition and functional.

• A Toyota carpeted floor mat of the correct type for the vehicle was installed but not secured to the retention hooks. It was not found to be interfering or even touching the accelerator pedal.

• The pushbutton power switch worked normally and shut the vehicle off when depressed for 3 seconds as the 911 operator advised Mr. Sikes to do.

• The shift lever also worked normally and neutral could be selected. The neutral position is clearly marked and can be easily engaged by moving the lever left to the “N” marking.

• There were no diagnostic trouble codes found in the power management computer, nor was the dashboard malfunction indicator light activated. The hybrid self-diagnostic system did show evidence of numerous, rapidly repeated on-and- off applications of both the accelerator and the brake pedals.

• After examination of individual components, the front brakes were replaced and the vehicle was test driven, during which the vehicle was observed to be functioning normally.

• During testing, the brakes were purposely abused by continuous light application in order to overheat them. The vehicle could be safely stopped by means of the brake pedal, even when overheated.

The Prius braking system uses both conventional hydraulic friction brakes and a regenerative braking system which switches the electric drive motors into brakes to generate electricity.

The system features a sophisticated self- protection function which cuts engine power if moderate brake pedal pressure is applied and the accelerator pedal is depressed more than approximately 50 percent, in effect providing a form of “brake override.”

This function, which is intended to protect the system from overload and possible damage, was found to be functioning normally during the preliminary field examination.

Toyota engineers believe that it would be extremely difficult for the Prius to be driven at a continuous high speed with more than light brake-pedal pressure, and that the assertion that the vehicle could not be stopped with the brakes is fundamentally inconsistent with basic vehicle design and the investigation observations.

These findings suggest that there should be further examination of Mr. Sikes account of the events of March 8.

NHTSA investigators were present during Toyota’s examination, and are conducting their own investigation of the vehicle and its performance. Toyota’s examination was also observed by a congressional staff member.

Toyota Prius Vehicle Throttle and Brake Systems: Myth VS. Fact

Myth: The start/stop button on the dash will not turn off my Prius while it’s running.

Fact: On early to 2010 models with a push-button smart key system, pushing and holding the button on the dash for about three seconds will shut off the ignition system on the vehicle – even if it’s in gear and moving along the roadway. Newer models may have different control logic – you only have to press the button briefly to shut down the vehicle. Check your Owner’s Manual for details on your vehicle’s system.

Myth: The brake system on my Toyota Prius is not able to stop the car at speed with a wide-open throttle condition.

Fact: The brake system on each Toyota model is capable of overpowering the driveline to stop the vehicle – even with the throttle in a wide-open condition. See Car and Driver's article at: http://www.caranddriver.com/features/09q4/how_to_deal_with_unintended_acceleration-tech_dept for more information. Apply firm, steady pressure on the brake pedal – use two feet if needed, to bring the vehicle to a halt. Do not pump the brakes in these conditions, as this may overheat the system, causing a reduction in brake performance. Prius is equipped with a combination of hydraulic and electric regenerative brake systems. All Prius vehicles have a brake system program that reduces gasoline engine power if both the throttle and brake pedals are depressed at the same time. This feature helps reduce the chance of damage to the hybrid system transmission in the event of simultaneous brake and throttle pedal application by the driver, and also helps to slow the vehicle under these circumstances. The regenerative braking via the main electric motor will continue to function to help slow the vehicle

Myth: In the event you encounter a runaway vehicle, the first thing you should do is to turn off the ignition.

Fact: Although turning off the ignition is a possible course of action, the first thing a driver should do is to put the transmission in Neutral. This separates the driveline from the wheels, and gives the driver instant speed control over the vehicle, and allows the driver time to assess what is happening. This also allows continued use of the power steering and brake systems for an easier stopping operation. Pressing the start/stop button to turn off the ignition can be done as a next step. This will shut down power assist to the brakes and steering system – reducing their performance, but the driver can still brake and steer the vehicle manually in this condition. The steering column on Prius will not lock up when the ignition is turned off while the vehicle is moving – allowing the driver steering control. Traditional key type ignitions systems can be turned off while the vehicle is moving without locking the steering column – as long as the key is left in the ignition. Removal of the key may result in a locked steering column, and hamper driver steering control. After placing the transmission in Neutral, and the vehicle is brought to a stop at the side of the road, the final step should be to turn of the ignition.

Myth: The parking brake is effective in stopping a vehicle at speed.

Fact: The parking brake may be helpful in that it can provide some additional brakeforce. However, the amount of brakeforce the parking brake applies will be negligible in a vehicle that is running at anything over paring lot speeds. Placing the transmission in Neutral and using firm steady pressure on the brake pedal will be the best way to bring the vehicle to a stop.

Myth: The transmission would not go into Neutral when an attempt was made to put it in Neutral.

Fact: Prius does have an electronic link between the shift lever and the transmission. The driver should place the Prius in Neutral by moving the shift lever to the “N” position – to the left side of the shift gate, and hold it there for a second – this will put the Prius transmission in Neutral. Firm application of the brakes will slow the vehicle down. Pressing and holding the start/stop button can be used as a final action to stop the vehicle if needed.

Myth: The harder I pressed on the brake pedal, the more the vehicle accelerated.

Fact: In a situation where it appears to the driver that the brake pedal has been depressed, but acceleration results, the driver should stay calm and take immediate action by moving the transmission shift lever to Neutral, use a firm and steady application of the brakes, then get to the side of the road and assess the situation. Neutral allows the driver to gain immediate control, and provides the driver with time to evaluate what is happening to the vehicle.

Myth: Prius has an electronically controlled brake system, and I don’t believe it is as reliable as regular hydraulic brakes.

Fact: Prius does have an electronically controlled brake system which is as reliable as hydraulic brakes. This system utilizes both electric motor regenerative braking and hydraulic braking to stop the vehicle. The Prius system is able to recognize a fault in the regenerative braking system, and will send the driver’s brake input to the hydraulic brakes to stop the vehicle. Prius can also detect a fault in the hydraulic brake system booster, and allow all of the driver’s brake force to be directly sent to the two front brake calipers for maximum stopping power under a “no-boost” condition.

Myth: If I have a throttle stuck in the wide open position, and I put the vehicle in Neutral to help gain control of the vehicle, the engine will over rev, and be damaged.

Fact: If you place your vehicle in Neutral with a wide open throttle, you will hear a lot of engine noise, but don’t be overly concerned by this. All Toyota gasoline engines have a rev limiter function as a part of the engine control program that will prevent over revving of the engine by cutting the fuel supply at a predetermined RPM. This RPM limit varies – depending on the engine type.

Myth: The Brake Override System will make it difficult to start my vehicle on a hill.

Fact: The Brake Override System is designed to stop your vehicle when the brake pedal is firmly pressed in cases where there is acceleration caused by mechanical interference with the throttle pedal. For practical reasons – the Brake Override System will not operate when the brake pedal is depressed first – to allow for uphill starts, while limiting the vehicle’s tendency to roll backwards. When engaged, the Brake Override System will disengage when the brake pedal is released. It will also not function at vehicle speeds of less than 5 mph, as at this point, the vehicle can be stopped safely.

Comprehensive Analysis Raises Concerns About Gilbert Congressional Testimony, ABC News Segment

Today, during a live webcast, Toyota raised serious concerns about the validity, methodology and credibility of a demonstration of alleged “unintended acceleration” in a Toyota Avalon by Professor David Gilbert of Southern Illinois University and depicted in ABC News broadcasts and on-line segments.

A comprehensive analysis conducted by a world renowned engineering group, as well as testing by Toyota, has concluded the following about Professor Gilbert’s demonstration:

• The vehicle’s electronics were rewired and reengineered in multiple ways, in a specific sequence, and under conditions that are virtually impossible to occur in real-world conditions without visible evidence • Toyota vehicle electronic systems were actively manipulated to mimic a valid full-throttle condition• Substantially similar results were successfully created in vehicles made by other manufacturers.

In the demonstration dramatized by ABC on February 22, Professor Gilbert, assisted by segment reporter Brian Ross, asserted that he had detected a “dangerous” flaw in the Toyota electronic control system that he alleged could lead to unintended acceleration.

The following day, Professor Gilbert offered a preliminary report of his findings in testimony to the U.S. House of Representatives Energy and Commerce Subcommittee on Oversight and Investigations.

Engineers at Exponent, one of the country's leading engineering and scientific consulting firms, as well as Toyota engineers, have reviewed and recreated Gilbert’s demonstration with substantially similar results in representative vehicles of other makes.

Separately, at Toyota’s request, Dr. J. Christian Gerdes, associate professor of mechanical engineering at Stanford University and the director of the Center for Automotive Research at Stanford (CARS), conducted an independent review of Professor Gilbert’s testimony and the preliminary report presented to Congress.

Their findings were demonstrated today at a news conference during which the accelerator circuitry of a Toyota Avalon, as well as a sampling of well-regarded and popular competitive makes, was rewired and manipulated as Gilbert did in his demonstration.

Kristen Tabar, general manager of electronics systems, Toyota Technical Center, summarizes three of the major concerns with the artificial nature of Professor Gilbert’s demonstration.

“First, an electrical circuit that has been reengineered and rewired will not behave as it was originally designed and engineered,” said Tabar.

“Second, no automaker can or should be expected to design detection strategies for artificially created events in the absence of any evidence that such an event can occur in the real world.

“Third, if the artificial condition created by Professor Gilbert had occurred in the real world, it would have left readily detectable fingerprints.”

Exponent and Toyota engineers have found no evidence to suggest that any of the steps of Professor Gilbert’s demonstration exists in the real world. Thus, the fact that the Toyota Avalon used by Professor Gilbert did not show a Diagnostic Trouble Code after his demonstration does not indicate an undetectable safety defect. The same is true of the representative vehicles of other manufacturers tested by Exponent and Toyota.

Professor Gilbert’s reengineering and rewiring of the vehicle’s electrical system involves the following manipulations in a specific sequence. First, the protective insulation on two separate wires that carry the accelerator pedal position signals to the Engine Control Module must be individually cut or breached. Next, these wires are connected to each other through a 200 Ohm resistor.

This contrivance, by itself, did not cause an increase in engine speed. To cause an increase in engine speed, it is necessary to cut the insulation on a third wire, the 5-volt power supply to the accelerator pedal, and force a low resistance connection between the power supply and the secondary signal wire.

The resulting increase in engine speed is a result of the subsequent artificial and sudden application of the 5-volt power supply to this signal line with the rewired circuit. When subjected to similar unrealistic reengineering and rewiring, the competitive vehicles evaluated by Exponent and Toyota achieved substantially similar results with varying levels of resistances.

This manipulation of electrical components and a power source created artificial voltages that the engine control module, or ECM, would interpret as valid accelerator pedal signals. In essence, this test created a virtual, remote control accelerator pedal that replicated the vehicle’s own normally functioning accelerator pedal.

Also contrary to statements made in the ABC News story, had short circuits of the kind artificially created by Professor Gilbert occurred in real-world driving conditions, they would have left visible evidence such as damage or deterioration of the wiring and components.

As revealed in their testimony before Congress, Professor Gilbert’s Preliminary Report was commissioned by Sean Kane, a paid advocate for trial lawyers involved in litigation against Toyota and other automakers. Mr. Kane also appeared on the ABC News broadcast in support of the claim that Professor Gilbert’s demonstration revealed a flaw in the electronic throttle control system that could lead to “runaway” Toyota and Lexus vehicles. The relationship between Mr. Kane, Professor Gilbert and the trial lawyers who support Mr. Kane’s advocacy was not revealed by ABC News during the newscast, nor was Toyota offered an opportunity to view the demonstration or given time to respond.

Toyota believes that the public and Congressional committees have been misled by Professor Gilbert’s demonstration and the dramatization of it by ABC News. This has cast unwarranted doubt on the safety of Toyota and Lexus vehicles. Toyota remains confident in the integrity of the electronic throttle control system in its vehicles and there has been no reliable evidence of any kind to the contrary presented to the media or to Congress. Toyota’s electronic systems have multiple fail-safe mechanisms to shut off or reduce engine power in the event of a system failure. Extensive testing of this system by Toyota has not found any sign of a malfunction that could lead to unintended acceleration.

Toyota has commissioned Exponent to conduct a comprehensive analysis of the electronic throttle control systems in Toyota and Lexus vehicles. No limitations of any kind were imposed on Exponent by Toyota. This evaluation is ongoing. An interim report of Exponent’s findings has been provided to Congress and establishes the functionality of the electronic throttle control fail-safe systems. The final results of Exponent’s exhaustive analysis will be made public when completed. As with all such reliable engineering analyses, Exponent’s final results will provide the data and information necessary for others to validate Exponent’s conclusions.

Toyota Announces March Sales Event

TORRANCE, Calif., March 2, 2010 – Toyota Motor Sales, U.S.A., Inc. today announced plans to launch the company’s most far-reaching sales program in its history.

Starting today, through April 5, 2010, the national marketing program includes financing, leasing and customer loyalty offers. Highlights of the program include:

• 0% APR financing for up to 60 months on 2010 Avalon, Camry, Corolla, Highlander, Matrix, RAV4, Tundra and Yaris, for qualifying buyers.
• Low lease rates on 2010 Avalon, Camry, Corolla, Highlander, Matrix, Prius, RAV4, Tundra and Venza, for qualifying buyers. Examples include a Corolla lease for $179 a month and a Camry lease for $199 a month, although offers may vary regionally.
• Complimentary two-year premium maintenance program for customers who purchase or lease a new vehicle and provide proof of a Toyota, Lexus or Scion vehicle already registered in household, with applicable conditions.

“We launched this program to expand the focus on our customers, and thank them for their loyalty by adding value to our products,” said Bob Carter, group vice president and general manager of Toyota Division for Toyota Motor Sales, USA, Inc. “We are standing behind our customers and our vehicles. It’s a great time to buy a Toyota.”

The marketing program will be supported by a television ad campaign from Toyota’s advertising agencies Saatchi & Saatchi and Conill LA.

The March Sales Event television ads will begin airing on March 2, and will highlight the special 0% financing for 60 months offer. In addition, the ads will feature discussions with customers who recently purchased Toyota vehicles and reflect their feedback. Other commercials feature Toyota dealership associates, including salespeople, customer service representatives, technicians and others, thanking customers for their support and loyalty to Toyota.

2010 Toyota Corolla and Scion xB Earn Insurance Institute for Highway Safety 'Top Safety Pick' Award

March 2, 2010 - - The Insurance Institute for Highway Safety (IIHS) has announced that for the second consecutive year the Toyota Corolla compact sedan and Scion xB have each earned “Top Safety Pick” awards.

The “Top Safety Pick” is the highest safety designation awarded by the IIHS. To qualify for the award, a vehicle must earn the highest rating of “good” in the IIHS’ front, side, rollover, and rear impact tests and be equipped with electronic stability control. The IIHS testing was made more stringent in 2010 with the addition of the rollover test, but it did not stop the Corolla and xB from capturing their second consecutive “Top Safety Pick.”

"’Top Safety Pick’ recognizes the vehicles that afford buyers the best overall protection in common crashes," says IIIHS president Adrian Lund. "With more top performers, there's no reason to buy a small car with less than stellar crash test ratings."

The IIHS is an independent non-profit research and communications organization funded by auto insurance companies.

To earn a “good” rollover rating, a roof must be able to support the equivalent of four times the vehicle’s weight compared with the current federal standard of 1.5. In the IIHS testing, the xB’s roof withstood a force equal to 6.8 times its vehicle weight. The Corolla’s weight withstood 5.1 times its vehicle weight.

All Toyota and Scion models meet or exceed the safety requirements of the federal government and the National Highway Traffic Safety Administration (NHTSA).

Toyota Statement on the Visit Between Toyota President Akio Toyoda and Department of Transportation Secretary Ray LaHood

President Akio Toyoda met this morning with Department of Transportation Secretary Ray LaHood. They had a cordial and open discussion. Mr. Toyoda promised to take the initiative to advance safety to the next level. He reiterated his focus on putting customers first and making sure that going forward the company will do all it can to further improve communications and work more closely with the Department.

MotorWeek 2010 Drivers' Choice Awards Names Toyota Prius Best Vehicle of the Year

MotorWeek, television’s longest running automotive series, announced today the Toyota Prius has won the top honor of “Best of the Year” in its 2010 Drivers’ Choice Awards “for making improvements on virtually every front including, fuel efficiency, power and versatility.” Prius was a double winner as it also won MotorWeeks Drivers’ Choice Award for “Best Eco-Friendly” vehicle.

“If you can only buy one car for your family, the 2010 Prius is the one,” said MotorWeek host and executive producer John Davis. “The Prius is a no-compromise vehicle that offers impressive efficiency, cutting edge technology, smart packaging and truly iconic styling.”

“The Prius winning the prestigious MotorWeek Drivers’ Choice Best of the Year and Best Eco-Friendly awards is truly an honor that reflects how far hybrid technology in the U.S. has come in one short decade,” said Bob Carter, Toyota Division group vice president and general manager. “Since it was introduced in 2000, the Prius has been an icon for positive change. Now, with over 800,000 currently on American roads, Prius has helped change the way people think about transportation, the roles cars play in the environment, and what people could expect from their cars in the future.”

MotorWeek’s Drivers’ Choice Awards have been widely acknowledged as one of the auto industry’s top honors for more than 25 years. The Drivers’ Choice Awards are chosen by the MotorWeek editorial staff by test-driving vehicles using a broad range of evaluation factors that are most important to consumers – performance, technology, practicality and value.

The Prius will be featured as the “Best of the Year” and “Best Eco-Friendly” vehicle on MotorWeek beginning February 13 on PBS.

Toyota of Orlando is providing a detailed video on the Toyota Safety Recall

Many of you have recently been made aware of the Toyota Safety Recall of certain accelerator pedal assemblies. Because this recall speaks directly to the safety of some Toyota vehicles, it has caused concern among many of our customers. We deeply and sincerely regret the concern this has caused. We are now receiving the parts necessary to perform this fix, and soon you will be contacted directly from Toyota by mail indicating when to schedule an appointment. In the meantime, with this letter, I hope to bring important information to light. Above, you will find a video that Toyota of Orlando has provided which should answer the most frequently asked questions regarding the entire scope of the Toyota Safety Recall. I urge you to patiently watch this video to learn the facts regarding your vehicle. I am convinced that you will be greatly informed and hopefully greatly relieved along the way.

Thank you for your continued trust and confidence in Toyota of Orlando.

Toyota Statement on Comments by Transportation Secretary LaHood on Feb. 3, 2010

We appreciate Secretary LaHood’s clarification of his remarks today about Toyota’s recall for sticking accelerator pedals. We want to make sure our customers understand that this situation is rare and generally does not occur suddenly. In the rare instances where it does occur, the vehicle can be controlled with firm and steady application of the brakes.

Our message to Toyota owners is this – if you experience any issues with your accelerator pedal, please contact your dealer without delay. If you are not experiencing any issues with your pedal, we are confident that your vehicle is safe to drive.

Nothing is more important to Toyota than the safety and reliability of the vehicles our customers drive. Our entire organization of 172,000 North American employees and dealership personnel is working around the clock to fix the accelerator pedals for our customers.

Toyota Motor Sales USA, Inc. Corporate Communications Contacts:
310 468 5297
310 468 7359

Toyota Announces Comprehensive Plan to Fix Accelerator Pedals on Recalled Vehicles and Ensure Customer Safety

TORRANCE, Calif., February 1, 2010 – Toyota Motor Sales (TMS) U.S.A., Inc., today announced it will begin fixing accelerator pedals in recalled Toyota Division vehicles this week. Toyota’s engineers have developed and rigorously tested a solution that involves reinforcing the pedal assembly in a manner that eliminates the excess friction that has caused the pedals to stick in rare instances. In addition, Toyota has developed an effective solution for vehicles in production.

Parts to reinforce the pedals are already being shipped for use by dealers, and dealer training is under way. Many Toyota dealers will work extended hours to complete the recall campaign as quickly and conveniently as possible, some even staying open 24 hours a day. The company has also taken the unprecedented action of stopping production of affected vehicles for the week of February 1.

“Nothing is more important to us than the safety and reliability of the vehicles our customers drive,” said Jim Lentz, president and Chief Operating Officer, TMS. “We deeply regret the concern that our recalls have caused for our customers and we are doing everything we can – as fast as we can – to make things right. Stopping production is never an easy decision, but we are 100% confident it was the right decision. We know what’s causing the sticking accelerator pedals, and we know what we have to do to fix it. We also know it is most important to fix this problem in the cars on the road.”

Lentz added: “We are focused on making this recall as simple and trouble-free as possible, and will work day and night with our dealers to fix recalled vehicles quickly. We want to demonstrate that our commitment to safety is as high as ever and that our commitment to our customers is unwavering.”

On January 21, Toyota announced its intention to recall approximately 2.3 million select Toyota Division vehicles equipped with a specific pedal assembly and suspended sales of the eight models involved in the recall on January 26.

Toyota vehicles affected by the recall include:
• Certain 2009-2010 RAV4• Certain 2009-2010 Corolla• 2009-2010 Matrix• 2005-2010 Avalon• Certain 2007-2010 Camry• Certain 2010 Highlander• 2007-2010 Tundra• 2008-2010 Sequoia

No Lexus Division or Scion vehicles are affected by these actions. Also not affected are Toyota Prius, Tacoma, Sienna, Venza, Solara, Yaris, 4Runner, FJ Cruiser, Land Cruiser, Highlander hybrids and certain Camry models, including Camry hybrids, all of which remain for sale.

Further, Camry, RAV4, Corolla and Highlander vehicles with Vehicle Identification Numbers (VIN) that begin with "J" are not affected by the accelerator pedal recall.

In the event that a driver experiences an accelerator pedal that sticks in a partial open throttle position or returns slowly to idle position, the vehicle can be controlled with firm and steady application of the brakes. The brakes should not be pumped repeatedly because it could deplete vacuum assist, requiring stronger brake pedal pressure. The vehicle should be driven to the nearest safe location, the engine shut off and a Toyota dealer contacted for assistance.

Detailed information and answers to questions about issues related to this recall are available to customers at www.toyota.com/recall and at the Toyota Customer Experience Center at 1-800-331-4331.

How Toyota Will Fix Recalled Vehicles Toyota has pinpointed the issue that could, on rare occasions, cause accelerator pedals in recalled vehicles to stick in a partially open position. The issue involves a friction device in the pedal designed to provide the proper “feel” by adding resistance and making the pedal steady and stable. The device includes a shoe that rubs against an adjoining surface during normal pedal operation. Due to the materials used, wear and environmental conditions, these surfaces may, over time, begin to stick and release instead of operating smoothly. In some cases, friction could increase to a point that the pedal is slow to return to the idle position or, in rare cases, the pedal sticks, leaving the throttle partially open.

Toyota’s solution for current owners is both effective and simple. A precision-cut steel reinforcement bar will be installed into the assembly that will reduce the surface tension between the friction shoe and the adjoining surface. With this reinforcement in place, the excess friction that can cause the pedal to stick is eliminated. The company has confirmed the effectiveness of the newly reinforced pedals through rigorous testing on pedal assemblies that had previously shown a tendency to stick.

Separately from the recall for sticking accelerator pedals, Toyota is in the process of recalling vehicles to address rare instances in which floor mats have trapped the accelerator pedal in certain Toyota and Lexus models (announced November 25, 2009), and is already notifying customers about how it will fix this issue. In the case of vehicles covered by both recalls, it is Toyota’s intention to remedy both at the same time.

Toyota of Orlando is committed to Safety & Satisfaction

We at Toyota of Orlando are committed to providing our customers with the most accurate and up-to-date information available with regards to Toyota ’s recently announced voluntary recall on certain gas pedals. To date, Toyota has recorded a total of only eight reports (*) of sticking pedals among 2.3 million vehicles affected. This recall is a testament to Toyota ’s dedication to their philosophy of “continuous improvement.”

Below you will find information regarding which vehicles are affected, what vehicles are available for sale, and what to do if your vehicle is affected by the recall. We have also included a toll free hotline number to help answer any questions not covered here.

Toyota of Orlando currently has 320 new and 79 pre-owned vehicles that are unaffected by the recall and available for sale.

Below is a list of new vehicles that are unaffected by the announcement and are available for sale at Toyota of Orlando:

· Yaris
· Prius
· Corolla with VINs that begin with “JT”
· Camry with VINs that begin with “JT”
· Camry with VINs that begin with “4T1” AND are equipped with Denso accelerator
pedals
· Scion – All models
· Venza
· FJ Cruiser
· Highlander with VINs that begin with “JT”
· RAV4 with VINs that begin with “JT”
· Land Cruiser
· Sienna
· 4Runner
· Tacoma

Below is a list of new and used vehicles that are affected by the voluntary recall:

Avalon VINs beginning with “4T1” MY 2005-2010
Matrix VINs beginning with “2T1” MY 2009-2010
Tundra VINs beginning with “5TB” MY 2007-2008
Tundra VINs beginning with “5TF” MY 2007-2010
Sequoia VINs beginning with “5TD” MY 2008-2010
Camry VINs beginning with “4T4” MY 2007-2010
Camry VINs beginning with “4T1” with MY 2007-2010
CTS accelerator pedal

Corolla VINs beginning with 1NX and 2T1 MY 2009-2010
Highlander VINs beginning with “5TD” MY 2010
RAV4 VINs beginning with “2T3” MY 2009-2010

To be clear, North American vehicles equipped with accelerator pedals manufactured by CTS are the only vehicles included in the stop sale and delivery.

All vehicles equipped with Denso produced gas pedal assemblies are unaffected regardless of where they were produced.

Determining whether the Camry is equipped with a CTS or Denso accelerator pedal can be done with a visual inspection without removing the pedal. Denso pedals are constructed of all black plastic versus the CTS pedal that is made of metal. The CTS pedals have shiny metallic components on both sides at the top of the arm that are clearly visible from the footwell.

Frequently Asked Questions for the Sticking Accelerator Pedal Recall

What is the condition that has prompted Toyota to take this action?
In rare instances, there is a possibility that certain accelerator pedal mechanisms may, mechanically stick in a partially depressed position or return slowly to the idle position.

What is the likelihood that my vehicle will experience this condition?
The incidence of this condition is rare and occurs gradually over a period time. It can occur when the pedal mechanism becomes worn and, in certain conditions, the accelerator pedal may become harder to depress, slower to return or, in the worst case, stuck in a partially depressed position.

What should I do if I believe my vehicle is affected by this condition?, i.e. I have noticed that my accelerator pedal is hard to depress, slow to return or is unsmooth during operation.
The vehicle should be driven to the nearest safe location, the engine shut off and a Toyota dealer contacted for assistance.

What if you experience a sticking accelerator pedal while driving?
• Each circumstance may vary, and drivers must use their best judgment, but Toyota recommends taking one of following actions:
• If you need to stop immediately, the vehicle can be controlled by stepping on the brake pedal with both feet using firm and steady pressure. Do not pump the brake pedal as it will deplete the vacuum utilized for the power brake assist.
• Shift the transmission gear selector to the Neutral (N) position and use the brakes to make a controlled stop at the side of the road and turn off the engine.
• If unable to put the vehicle in Neutral, turn the engine OFF. This will not cause loss of steering or braking control, but the power assist to these systems will be lost.
o If the vehicle is equipped with an Engine Start/Stop button, firmly and steadily push the button for at least three seconds to turn off the engine. Do NOT tap the Engine Start/Stop button.
o If the vehicle is equipped with a conventional key-ignition, turn the ignition key to the ACC position to turn off the engine. Do NOT remove the key from the ignition as this will lock the steering wheel.

If I am an owner of one of the affected vehicles, what action do I need to take?Toyota is working quickly to prepare a correction remedy and will issue owner notifications in the future. No action is required at this time unless you feel you are experiencing this condition. If you are experiencing this condition, immediately contact your nearest Toyota Dealer for assistance.

What should I do if I still have questions or concerns?
If you still have questions or concerns that have not been addressed here, please contact the Toyota Customer Experience Center at 1-800-331-4331. The Toyota Customer Experience Center hours are:Mon - Fri, 5:00 am - 6:00 pm PSTSat, 7:00 am - 4:00 pm PST

Toyota Files Voluntary Safety Recall on Select Toyota Division Vehicles for Sticking Accelerator Pedal

TORRANCE, Calif., January 21, 2010 -- Toyota Motor Sales (TMS), U.S.A., Inc, today announced it would recall approximately 2.3 million vehicles to correct sticking accelerator pedals on specific Toyota Division models. This action is separate from the on-going recall of approximately 4.2 million Toyota and Lexus vehicles to reduce the risk of pedal entrapment by incorrect or out of place accessory floor mats. Approximately 1.7 million Toyota Division vehicles are subject to both separate recall actions.

“In recent months, Toyota has investigated isolated reports of sticking accelerator pedal mechanisms in certain vehicles without the presence of floor mats,” said TMS Group Vice President Irv Miller. “Our investigation indicates that there is a possibility that certain accelerator pedal mechanisms may, in rare instances, mechanically stick in a partially depressed position or return slowly to the idle position. Consistent with our commitment to the safety of our cars and our customers, we have initiated this voluntary recall action.”

Toyota’s accelerator pedal recall is confined to the following Toyota Division vehicles:

• 2009-2010 RAV4, • 2009-2010 Corolla, • 2009-2010 Matrix, • 2005-2010 Avalon, • 2007-2010 Camry, • 2010 Highlander, • 2007-2010 Tundra, • 2008-2010 Sequoia

No Lexus Division or Scion vehicles are affected by this recall action. Also not affected are Toyota Prius, Tacoma, Sienna, Venza, Solara, Yaris, 4Runner, FJ Cruiser, Land Cruiser and select Camry models, including all Camry hybrids.

The condition is rare, but can occur when the pedal mechanism becomes worn and, in certain conditions, the accelerator pedal may become harder to depress, slower to return or, in the worst case, stuck in a partially depressed position. Toyota is working quickly to prepare the correction remedy.

In the event that a driver experiences an accelerator pedal that sticks in a partial open throttle position or returns slowly to idle position, the vehicle can be controlled with firm and steady application of the brakes. The brakes should not be pumped repeatedly because it could deplete vacuum assist, requiring stronger brake pedal pressure. The vehicle should be driven to the nearest safe location, the engine shut off and a Toyota dealer contacted for assistance.

Toyota will continue to investigate incidents of unwanted acceleration and take appropriate measures to address any trends that are identified.

Toyota owners who have questions or concerns should contact the Toyota Customer Experience Center at 1-800-331-4331. Also, you can schedule service online for your recalled vehicle at www.toyotaoforlando.com

Toyota Begins Production of Third-Generation Sienna at Indiana Plant

PRINCETON, Ind. (January 20, 2010) – Production of the all-new 2011 Sienna minivan is underway at Toyota Motor Manufacturing, Indiana (TMMI) in Princeton, Ind. Fully redesigned to meet the needs of consumers, the new Sienna was styled at Toyota’s Calty Design Research Center in Newport Beach, Calif., and developed at the Toyota Technical Center in Ann Arbor, Mich.

Production of the new Sienna, as well as Highlander production that began last October, is welcome news for the Indiana plant as it was underutilized during the current economic downturn.

Staying Afloat During Challenging TimesThe facility’s 4,200 team members are confident that improvements they made during the economic downturn assured a successful Sienna and Highlander launch. Already grappling with the sales impact of escalating gas prices following Hurricane Katrina, the plant faced an uncertain future when the banking and housing crisis brought the economy to its knees and the auto industry with it.

TMMI came to a critical crossroads in mid-2008 as Toyota experienced significant overcapacity in North America. As a partial solution, Toyota consolidated production of the Tundra full-size pickup – originally built at TMMI – into its Texas facility. Toyota also decided to begin building the Highlander mid-size SUV in Indiana by late 2009.

However, prior to the start of Highlander production, TMMI was temporarily left with only two vehicles – the Sienna minivan and the Sequoia full-size SUV – on its pair of assembly lines. The consequence for TMMI was significant over-staffing for more than one year.

“Without a doubt, our team members were worried,” said Wil James, senior vice president of TMMI. “Layoffs were happening all over the auto industry. It would be many months before Highlander production began. As a result, half of our team members were not building vehicles.”

Fixing this problem was important not only to Toyota and its suppliers, who employ thousands of people in Indiana and many other states, but critical for the well-being of the southwestern Indiana community that relies so heavily on the jobs created by TMMI. Investment in Team Members and FacilitiesToyota invested approximately $450 million to upgrade the plant. With the start of Highlander production at TMMI last October, and the recent launch of the all-new Sienna, the plant’s outlook has improved dramatically.

TMMI’s survival story is rooted in the way it treated team members during the downturn, an approach far different from most manufacturers. TMMI and other Toyota plants in North America capitalized upon the skill and know-how of team members rather than conduct layoffs.

“It made more sense to further invest in our experienced team members,” James said. “We refocused our work. When we weren’t building vehicles, we were preparing for a brighter future.”

TMMI implemented a training program where team members gained a deeper understanding of the Toyota Production System and fundamental Toyota auto manufacturing skills. The anticipated result is even stronger application of this knowledge to the production line.

“It’s difficult to roll out such comprehensive training when the line is moving,” James said. “Our company spent a lot of time developing the best way to do every job in the plant, so the downturn was actually a great opportunity to complete this training in order to sharpen our skills.”

Team Members Lead ImprovementsTMMI also encouraged team members to further kaizen, a Japanese term for continuous improvement. No ideas for improving processes and reducing waste were too small; in fact, hundreds of improvements were implemented resulting in an estimated savings of more than $7 million.

Other team member ideas bolstered safety and ensured consistent quality. For example, the installation of the lower front console on the all-new Sienna put the team member in an awkward position. Team members found a small power tool that ensured the console snapped securely in place every time while eliminating an ergonomic issue.

“Our team members know better than anyone else how to do their jobs and they always have the flexibility to change processes in order to improve safety, quality and efficiency,” James said. “Again, big improvements are difficult when the line is running. But the downtime allowed for significant advancements.

“The power of more than 4,000 people working together on this type of activity is incredible. Our decision to fully utilize our team members was expensive, but it’s paying off already. Currently, our quality is much better than it’s ever been and our safety is among the best in Toyota.” Shared SacrificeToyota offset some of the cost by adopting a “shared sacrifice” approach, including the elimination of executive and salaried bonuses, executive pay cuts, production team member bonus reductions, overtime elimination, and a hiring freeze.

“These were responsible, step-by-step measures designed to help us protect employment security and strengthen our company over the long term,” James said. “Now, as the market slowly returns, we are in a great position.” About ToyotaToyota (NYSE:TM) established operations in North America in 1957 and currently operates 14 manufacturing plants. Toyota directly employs nearly 41,000 in North America and its investment here is currently valued at more than $23 billion, including sales and manufacturing operations, research and development, financial services and design. Toyota's annual purchasing of parts, materials, goods and services from North American suppliers totals nearly $25 billion.

Toyota currently produces 12 vehicles in North America, including the Avalon, Camry, Corolla, Highlander, Matrix, RAV4, Sienna, Sequoia, Tacoma, Tundra, Venza and the Lexus RX 350.

Toyota Companies Pledge $500,000 to Haiti Relief Effort

January 15, 2010 - New York, NY – Toyota today announced a total of $500,000 in donations to be divided equally among the American Red Cross, Save the Children and Doctors Without Borders in support of their relief and recovery efforts for earthquake victims in Haiti. In addition, all Toyota companies will match team member and associate contributions to these organizations.

Commenting on the donations, Yoshi Inaba, president and chief operating officer of Toyota Motor North America, Inc., said, “All of Toyota’s nearly 34,000 associates and team members in the United States express their sincere condolences to the victims and families affected by the earthquake in Haiti. Our hope is that Toyota’s support will quickly aid those in need, and we thank all three organizations for their courageous efforts in the region.”

Toyota Unveils Compact Dedicated Hybrid Concept, Reveals Future Plan for 'Prius Family' North American Marketing Strategy

DETROIT, January 11, 2010---Toyota Motor Sales (TMS), U.S.A, Inc., today unveiled the FT-CH dedicated hybrid concept at the North American International Auto Show (NAIAS) in Detroit. The FT-CH is a concept that would address Toyota’s stated strategy to offer a wider variety of conventional hybrid choices to its customers, as it begins to introduce plug-in hybrids (PHVs) and battery electrics (BEVs) in model year 2012, and hydrogen fuel cell vehicles (FCHVs) in 2015 in global markets.

“Within the next 10 to 20 years, we will not only reach peak oil we will enter a period where demand for all liquid fuels will exceed supply,” said Jim Lentz, TMS president. “A century after the invention of the automobile, we must re-invent it with powertrains that significantly reduce or eliminate the use of conventional petroleum fuels. One of many alternatives is through what is commonly called the electrification of the automobile. By far, the single most successful example of this has been the gas-electric hybrid.”

The CH stands for compact hybrid as in compact class and it’s a concept that can best be defined by comparing it with the mid-size class Prius. The FT-CH captures the spirit and functionality of a car that thrives in the inner-city environment; sized right to be nimble, responsive and maneuverable.

“It’s a package Toyota dealers and customers have been asking for,” added Lentz.

The FT-CH was styled at Toyota’s European Design and Development (ED²) center in Nice, France. Compared to Prius, it is 22 inches shorter in overall length, yet loses less than an inch in overall width. In spite of its compact external dimensions, FT-CH was designed for maximum passenger comfort and interior roominess, with an imaginative sense of style.

ED² designers looked to capture the vivid, high-energy appeal of what has come to be called the 8-bit generation. Popularized in the early 80’s, 8-bit microprocessor technology dominated the budding home video game industry. Today, 8-bit is considered a specific retro-style that is embraced by such things as 8-bit genre music and 8-bit inspired art.

The direct reference to the 8-bit generation is meant to be fun and innovative, colorful and stylish, with strong appeal to young buyers. Lighter in weight and even more fuel efficient than Prius, the concept specifically targets a lower price point than Prius, thus appealing to a younger, less-affluent buyer demographic.

Pointing to how Prius has become a universal icon for hybrid technology, Lentz confirmed that TMS is developing a Prius family “marketing strategy” for North America that will take full advantage of the Prius brand equity.

“The strategy is still taking shape and obviously it will require additional models to qualify as a family,” said Lentz. “Among others, the FT-CH is a concept that we are considering.”

In the early 2010s, Toyota plans to sell a million hybrids per year globally, a majority of those in North America. To accomplish this, Toyota will launch eight all new hybrid models over the next few years. These will not include next generation versions of current hybrids; instead, they will be all new dedicated hybrid vehicles, or all new hybrid versions of existing gas engine models.

The heart of hybrid technology is its battery. Since the early 90’s, during the early stages of first-generation Prius development, Toyota has been committed to in-house R&D of advanced nickel-metal hydride batteries. Through three generations
of Prius and a total of seven full-hybrid models, it has systematically reduced size, weight and cost while improving energy density, quality and reliability.

Toyota’s joint venture partnership with Panasonic has been a key element of its success in the advancement of hybrid technology. Later this year, Panasonic EV Energy (PEVE) will have three separate, fully operational production facilities with a combined capacity of more than one million units per year.

Moving the promise of electrification one step further, Toyota recently kicked off its global demonstration program involving approximately 600 Prius plug-in hybrid electric vehicles. Beginning early this year, 150 PHVs will begin to arrive in the U.S. where they will be placed in regional clusters with select partners for market/consumer analysis and technical demonstration.

The Prius PHV introduces Toyota's first generation lithium-ion drive battery. When fully charged, the vehicle is targeted to achieve a maximum electric-only range of about 13 miles and capable of achieving highway speeds of more than 60 mph in electric-only mode. For longer distances, the Prius PHV reverts to “hybrid mode” and operates like a regular Prius. This ability to utilize all-electric power for short trips or hybrid power for longer drives alleviates the issue of limited cruising range encountered with pure-electric vehicles.

All program vehicles will be equipped with data retrieval/communication devices which will monitor activities such as: how often the vehicle is charged and when, whether the batteries are depleted or being topped-off during charging, trip duration and all-electric driving range, combined mpg and so on.

As it becomes available, data from the program vehicles will be posted to a dedicated Web site. This in use, readily available data will help consumers understand how the vehicles are being used and how they're performing.

Toyota believes this demonstration program is a necessary next step in societal preparation in that it allows Toyota the unique opportunity to inform, educate and prepare customers for the electrification of the automobile in general and the introduction of plug-in hybrid technology.

Toyota is moving quickly with the development of PHV technology well beyond this demonstration program. Advanced battery R&D programs with nickel-metal, lithium-ion and “beyond lithium” are underway for a wide variety of applications in conventional hybrids, PHVs, BEVs and FCHVs.

In the early 1990s, Toyota began R&D on building a practical and affordable hydrogen fuel cell vehicle. FCHV technical advancements have moved at a rapid pace. Engineers have made great strides in cost reduction targets in both materials and manufacturing and Toyota is committed to bringing hydrogen fuel cells to global markets in 2015.

Toyota’s latest model, the Toyota FCHV-advanced began its own national demonstration program late last year. Over the course of the three year program, more than 100 vehicles will be placed in an effort to demonstrate the technology’s performance, reliability and practicality in everyday use.

Recently field tested in southern California by two national laboratories at the request of the U.S. Department of Energy, the FCHV-advanced confirmed an estimated single-tank fuel range of 431 miles. In combined city and highway driving from Santa Monica to San Diego the FCHV-adv logged an estimated 68 miles per kilogram of hydrogen, the rough equivalent of 68 miles per gallon. That range is equivalent to a Highlander hybrid at more than double the MPG with zero emissions other than water vapor.

In 1997, Toyota introduced the RAV4 EV battery electric vehicle in California. 1,484 of these 100 mile range large-battery electric vehicles were either sold or leased over the course of the program. Nearly half are still on the road.

Shortly thereafter, Toyota started a modest demonstration program with a small- battery electric urban commuter vehicle, called the e-com. This concept addressed the idea of the “on-demand” city station car similar to the Zip-car business model that is becoming popular in large urban areas. Although shorter in range, the e-com program addressed a specific mobility niche at a much more affordable price than the RAV4 EV.

The RAV4 EV and e-com programs were short lived due to lack of commitment from the market; the consumer and the consumer’s environmental mind set were not ready to commit to battery electric vehicles at that time. Recent increased awareness of environmental issues and the benefits of advanced technology vehicles have reinvigorated an interest in the electric vehicle market. As a result, Toyota will bring a small, urban commuter lithium-ion BEV to market in model year 2012.

Battery technology has progressed significantly in the time since the RAV4 EV and e-com programs. But major challenges still remain. The cost of lithium-ion batteries needs to be reduced significantly, or a more affordable alternative developed.

Like hydrogen fuel cell vehicles, battery electrics will require the creation of infrastructure for recharging on the go. This issue of range is also a challenge to overcome. Even at 100 miles, BEVs as a primary mode of transportation do not yet offer what most consumers see as true mobility.

Toyota believes these are hurdles that will be cleared. For the last decade its focus has been to concentrate on a comprehensive advanced technology strategy including BEVs, PHVs, and FCHVs. Common to all three is the move to electrification, the full commitment to advanced battery technology and how lessons learned from conventional hybrid R&D have given Toyota a leg-up on all three.