TORRANCE, Calif., March 2, 2010 – Toyota Motor Sales, U.S.A., Inc. today announced plans to launch the company’s most far-reaching sales program in its history.
Starting today, through April 5, 2010, the national marketing program includes financing, leasing and customer loyalty offers. Highlights of the program include:
• 0% APR financing for up to 60 months on 2010 Avalon, Camry, Corolla, Highlander, Matrix, RAV4, Tundra and Yaris, for qualifying buyers.
• Low lease rates on 2010 Avalon, Camry, Corolla, Highlander, Matrix, Prius, RAV4, Tundra and Venza, for qualifying buyers. Examples include a Corolla lease for $179 a month and a Camry lease for $199 a month, although offers may vary regionally.
• Complimentary two-year premium maintenance program for customers who purchase or lease a new vehicle and provide proof of a Toyota, Lexus or Scion vehicle already registered in household, with applicable conditions.
“We launched this program to expand the focus on our customers, and thank them for their loyalty by adding value to our products,” said Bob Carter, group vice president and general manager of Toyota Division for Toyota Motor Sales, USA, Inc. “We are standing behind our customers and our vehicles. It’s a great time to buy a Toyota.”
The marketing program will be supported by a television ad campaign from Toyota’s advertising agencies Saatchi & Saatchi and Conill LA.
The March Sales Event television ads will begin airing on March 2, and will highlight the special 0% financing for 60 months offer. In addition, the ads will feature discussions with customers who recently purchased Toyota vehicles and reflect their feedback. Other commercials feature Toyota dealership associates, including salespeople, customer service representatives, technicians and others, thanking customers for their support and loyalty to Toyota.
March 3, 2010
March 2, 2010
2010 Toyota Corolla and Scion xB Earn Insurance Institute for Highway Safety 'Top Safety Pick' Award
March 2, 2010 - - The Insurance Institute for Highway Safety (IIHS) has announced that for the second consecutive year the Toyota Corolla compact sedan and Scion xB have each earned “Top Safety Pick” awards.
The “Top Safety Pick” is the highest safety designation awarded by the IIHS. To qualify for the award, a vehicle must earn the highest rating of “good” in the IIHS’ front, side, rollover, and rear impact tests and be equipped with electronic stability control. The IIHS testing was made more stringent in 2010 with the addition of the rollover test, but it did not stop the Corolla and xB from capturing their second consecutive “Top Safety Pick.”
"’Top Safety Pick’ recognizes the vehicles that afford buyers the best overall protection in common crashes," says IIIHS president Adrian Lund. "With more top performers, there's no reason to buy a small car with less than stellar crash test ratings."
The IIHS is an independent non-profit research and communications organization funded by auto insurance companies.
To earn a “good” rollover rating, a roof must be able to support the equivalent of four times the vehicle’s weight compared with the current federal standard of 1.5. In the IIHS testing, the xB’s roof withstood a force equal to 6.8 times its vehicle weight. The Corolla’s weight withstood 5.1 times its vehicle weight.
All Toyota and Scion models meet or exceed the safety requirements of the federal government and the National Highway Traffic Safety Administration (NHTSA).
The “Top Safety Pick” is the highest safety designation awarded by the IIHS. To qualify for the award, a vehicle must earn the highest rating of “good” in the IIHS’ front, side, rollover, and rear impact tests and be equipped with electronic stability control. The IIHS testing was made more stringent in 2010 with the addition of the rollover test, but it did not stop the Corolla and xB from capturing their second consecutive “Top Safety Pick.”
"’Top Safety Pick’ recognizes the vehicles that afford buyers the best overall protection in common crashes," says IIIHS president Adrian Lund. "With more top performers, there's no reason to buy a small car with less than stellar crash test ratings."
The IIHS is an independent non-profit research and communications organization funded by auto insurance companies.
To earn a “good” rollover rating, a roof must be able to support the equivalent of four times the vehicle’s weight compared with the current federal standard of 1.5. In the IIHS testing, the xB’s roof withstood a force equal to 6.8 times its vehicle weight. The Corolla’s weight withstood 5.1 times its vehicle weight.
All Toyota and Scion models meet or exceed the safety requirements of the federal government and the National Highway Traffic Safety Administration (NHTSA).
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